Open AccessThe Culinary Sector MSME Survival Strategy in Effort to Restore Populist Economy Based on the Creative Industry during the Covid-19 Pandemic
Author(s) -
Mangasi Sinurat,
Lilinesia Lilinesia,
Muhammed Subhan,
Amsyal Simanjuntak
Publication year - 2021
Publication title -
management research and behavior journal
Language(s) - English
Resource type - Journals
ISSN - 2798-3617
DOI - 10.29103/mrbj.v1i1.3788
Subject(s) - pandemic , covid-19 , government (linguistics) , business , business cycle , creative economy , descriptive research , marketing , economic growth , economics , political science , social science , sociology , macroeconomics , creativity , medicine , linguistics , philosophy , disease , pathology , virology , biology , outbreak , infectious disease (medical specialty) , law
This study aims to identify and analyze strategies to improve the economic recovery of MSMEs in the culinary sector during the Covid-19 pandemic and when the new normal era was implemented due to the impact of the Covid19 pandemic. The research method used is descriptive qualitative method.The results obtained from this study indicate that there is a need for quick, precise and real steps from the government and business actors to overcome the losses that have occurred due to the pandemic as well as updating and evaluating the business cycle following the current situation. happens so that the business can continue to survive and grow.