Open AccessCase Study: Small Investment Big Results—Packaging Design as Brand Development for Locally-owned Business in Texas
Author(s) -
Nil Santana
Publication year - 2014
Publication title -
e-revista logo
Language(s) - English
Resource type - Journals
ISSN - 2238-2542
DOI - 10.26771/e-revista.logo/2014.1.07
Subject(s) - brand equity , marketing , brand management , business , brand awareness , advertising , investment (military) , brand extension , new product development , product (mathematics) , point (geometry) , politics , political science , law , geometry , mathematics