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The development of digital technologies, the emergence of digital objects, their increasing influence on society, culture and people determine changes in various spheres of social and human life. The concepts of digitalization and virtualization are used to describe these processes. The article is aimed at consideration of the impact of modern technologies on the culture and lifeworld of a person. For this, an analysis of the concepts of digitalization, virtualization and virtualization of the lifeworld is carried out, as well as approaches and assessments of these processes presented in the philosophical literature are proposed. The article uses the works of Russian (Ivanov D. V., Kasavina N. A., Mironov V. V., Leshkevich T. G., Sokuler Z. A., Frolov A. V.) and Western researchers (A. Kirby, Yuk Hui, O. Ollinaho, E. Schmidt, J. Cohen). The methodological basis is the principle of sociocultural determination, which determines the impact of the modern digital era on the lifeworld of a person, as well as the semantic analysis of the concepts. The main findings are as follows. First, digitalization and virtualization are two interconnected processes, while virtualization is driven by digitalization. Secondly, the concept of digitalization means the modern stage of scientific, technical and technological development, the concept of virtualization is endowing all spheres of human life with the features of virtual reality, the concept of virtualization of the lifeworld is the addition and change of the lifeworld of a person with the world of virtual reality. Thirdly, digital objects and technologies determine the emergence of new research areas — digital ontology and digimodernism. Fourthly, digitalization and virtualization of the lifeworld receive both positive (expanding the possibilities for personal development, saving resources, etc.) and negative assessments (replacing the real world with a virtual one, lack of integrity of consciousness, Internet addiction). Opposite assessments problematize the study of these processes from the standpoint of both ontology and the theory of knowledge, and axiology, ethics, philosophy of science and technology.

DIGITALIZATION AND VIRTUALIZATION OF THE LIFEWORLD: ASSESSMENTS AND POSITIONS