Open AccessTHE INFLUENCE OF MARKETING MIX FACTORS AND COMMUNITY CULTURE ON THE BEHAVIOR OF CONSUMER BUYING INTEREST IN THE VARIETY OF ICED COFFEE MILK AT JANJI JIWA
Author(s) -
Agustiawan Baruno,
Juli Ani Muliya Abady
Publication year - 2022
Publication title -
ekspektra
Language(s) - English
Resource type - Journals
eISSN - 2549-6972
pISSN - 2549-3604
DOI - 10.25139/ekt.v6i1.4663
Subject(s) - purchasing , promotion (chess) , product (mathematics) , marketing , business , test (biology) , value (mathematics) , advertising , sales promotion , mathematics , statistics , loyalty , paleontology , geometry , politics , political science , law , biology