Open AccessSponsoring Parent Company’s Image, Products and Behavioral Outcomes
Author(s) -
Junsang Ahn,
Jaebeom Suh,
Hyun-Seo Yi
Publication year - 2014
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2014.25.1.120
Subject(s) - psychology , image (mathematics) , marketing , business , computer science , artificial intelligence