Open AccessThe Effect of Store Attribute of Sports Goods on Store Emotion, Store Image, Brand Image and Brand Loyalty
Author(s) -
Kyesok Lee,
YongMan Kim
Publication year - 2009
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2009.20.3.531
Subject(s) - advertising , brand image , store brand , business , loyalty , image (mathematics) , brand loyalty , psychology , marketing , computer science , computer vision