Open AccessLuxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention
Author(s) -
Keni Keni,
Ai Ping Teoh,
Vincent Vincent,
Wulan Purnama Sari
Publication year - 2022
Publication title -
jurnal komunikasi/jurnal komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2528-2727
pISSN - 2085-1979
DOI - 10.24912/jk.v14i1.11847
Subject(s) - nonprobability sampling , advertising , business , personality , data collection , psychology , population , personality psychology , perception , marketing , social psychology , sociology , social science , demography , neuroscience