Open AccessLOGO SHELL BENTUK KERANG YANG MUDAH DIKENANG
Author(s) -
Susilo Tri Hartanto
Publication year - 2012
Publication title -
dekave/dekave
Language(s) - English
Resource type - Journals
eISSN - 2302-3228
pISSN - 2087-9709
DOI - 10.24821/dkv.v2i4.872
Subject(s) - logo (programming language) , nobody , identity (music) , noun , product (mathematics) , advertising , logos bible software , word (group theory) , computer science , mascot , shell (structure) , linguistics , art , aesthetics , artificial intelligence , mathematics , business , law , engineering , computer security , philosophy , political science , programming language , civil engineering , geometry , operating system
According to AI Surveillance Ries and Laura Surveillance Ries brand is a word in the mindconsumers, a word, which is called a proper noun, where the words objects that show people, place, and,etc. this has the power to influence on it, so every proper noun is essentially a brand and can likes whatevername, so that nobody is a brand? In addition will be easier for consumers to recognize and buy goodswhich gave her satisfaction, can also be able to differentiate company or individual that one to another intheproductthattheyo.ffer(Jejkins, 1997: 296).Use company identity in a product, making consumers to quickly identifY, to remember, causing agreat impression or the image even to all the things associated with it. Especially when identity is createdthrough a unique design or a special be realized through unity elements color, shape, and the letter.Keywords: Logo, mimesis, remainder