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This article argues that the ideological recomposition that has followed Aleksandar Vučić’s first tenure in 2012 has blurred the lines between the various political ideologies Serbia has been associated with over the past 30 years, from nationalism to conservatism, populism, hybridity and, ultimately, authoritarianism. Using discursive analysis, the political strategy and narrative schemes examined therein illustrate the inherent tensions of ‘conservatism’ as practiced by Serbia’s political elite. This article also develops a minimal explanation of the results and consequences of the political developments that have taken place from 2012 to 2020. It highlights the dynamic discursive construction/deconstruction of the ruling party’s ideology which has not been considered in existing scholarly studies on the categorisation of contemporary Serbia’s political regimes. Finally, by investigating the symbolic and emotional dimensions of the ideological recomposition ongoing in Serbia (i.e. the cultural trauma that followed the dissolution of Yugoslavia, heteronomy and ontological (in)security), this article contributes to the literature on growing political changes occurring in post-communist societies.

The Ideological Recomposition of Political Elites in Serbia since 2012