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This paper intends to demonstrate on the basis of a case study that rural people’s access to modern goods and services is not necessarily a relentless source of deculturalisation, because it sometimes allows a better management and valorisation of the main characteristics of the rural space. Despite socio-economic unrest and successive changes of political regimes that took place in Romania during the last century, the human communities within the Arges foothills have defended with dignity their traditional material and spiritual values, passing them down from generation to generation. In the medium and long-term, the valorisation of the Romanian rural space, in general, and of that belonging to the Arges foothills, in particular, will imply the creation of a balance between the valuable cultural potential and the quality of life of the inhabitants, who are the keepers of rural cultural heritage. At present, the best thing to do to pass on the traditions of this area is to proudly accept the affiliation to this geographical space. This is true not only for the permanent inhabitants of rural settlements, but mostly for those who have left the countryside to carry it in their minds and souls. In our opinion, this fact is a pre-requisite for preventing the loss of material and spiritual values of this cultural-historical space.

Tradition and Modernity in the Romanian Rural Space. Case Study: the Arges Sub-Carpathian Foothills