Open AccessA Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement
Author(s) -
Shuting Liu
Publication year - 2019
Publication title -
journal of advances in linguistics
Language(s) - English
Resource type - Journals
ISSN - 2348-3024
DOI - 10.24297/jal.v10i0.8196
Subject(s) - meaning (existential) , systemic functional linguistics , systemic functional grammar , linguistics , grammar , discourse analysis , service (business) , advertising , public service , multimodality , functional analysis , sociology , public discourse , psychology , public relations , business , marketing , political science , philosophy , biochemistry , chemistry , psychotherapist , gene , politics , law
On the basis of Kress and van Leeuwen’s Visual Grammar based on Halliday’s Systemic Functional Linguistics, this study explores the interactive meaning in three public service advertisement multimodal discourses, adding evidence to the assumption that Systemic Functional Linguistics can be applied to the multimodal discourse analysis of public service advertisement in a feasible and operational manner.