Open AccessNudging Customers to Engage in Loyal Behaviour with Reference to Supermarkets / Hypermarkets in Lebanon
Author(s) -
Suzanne Charbaji Suzanne Charbaji,
Tjprc
Publication year - 2020
Publication title -
international journal of mechanical and production engineering research and development
Language(s) - English
Resource type - Journals
eISSN - 2249-6890
pISSN - 2249-8001
DOI - 10.24247/ijmperdjun2020731
Subject(s) - hypermarket , business , advertising , marketing