Open AccessKEPUASAN PENGUNJUNG TEMPAT WISATA PEMANDIAN HAIROS WATERPARK MEDAN
Author(s) -
Dita Amanah,
Kustoro Budiarta,
Dedy Ansari Harahap
Publication year - 2018
Publication title -
jurnal plans/jurnal penelitian ilmu manajemen and bisnis
Language(s) - English
Resource type - Journals
eISSN - 2527-306X
pISSN - 1978-7057
DOI - 10.24114/plans.v13i1.9816
Subject(s) - visitor pattern , nonprobability sampling , service quality , tourism , simple linear regression , service (business) , regression analysis , psychology , sample (material) , linear regression , sampling (signal processing) , quality (philosophy) , applied psychology , statistics , geography , marketing , business , mathematics , sociology , computer science , demography , population , philosophy , filter (signal processing) , chemistry , archaeology , epistemology , chromatography , computer vision , programming language
This article analyzes the satisfaction of visitors to the tourist attractions of Hairos Waterpark Medan. The sample in this study was 90 respondents with a purposive sampling as a sampling technique that is only addressed to respondents who have made visit to Hairos Waterpark. Data analysis technique used is a simple linear regression because it only analyzed service quality to the visitor satisfaction in Hairos Waterpark. The regression result was Y = 3.006 + 0.269X + e. The t test result was 3.452 and the coefficient of determination was 0.119. These results indicate that service quality positively and significantly influence to the visitor satisfaction in Hairos Waterpark Medan. Therefore, Hairos Waterpark management really needs to consider the quality of service in influencing people to visit Hairos Waterpark and further affecting visitor's satisfaction. Limitations and suggestions are also discussed in this article. Keywords: Service Quality, Satisfaction, Waterpark, Simple Linear Regression