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The research paper aims to analyze the underlying relationship in between theprofitability and cost of funds of a firm. A total of twelve companies wereselected as a sample for this study which are listed in Dhaka Stock Exchangeunder Food and Allied Industry. A panel data set of 15 years from 2005 to 2019was used to conduct the necessary analysis. In this paper, Return on Asset(ROA) is used as the accounting criteria of profitability. WACC is theindependent variable while Firm Size, Firm Age and Firm Leverage are used ascontrol variable for the study. Fixed Effects Panel Regression Model is used toanalyze the dataset. The result of the analysis shows that WACC is negativelyrelated with the profitability measure and this relationship is significant.The study has potential to be replicated by other industries like textile,cement, pharmaceutical & chemical, fuel & power, tannery etc.

Impact of WACC on Firm Profitability: Evidence from Food and Allied Industry of Bangladesh