Premium
Preferences for Pesticide Regulation
Author(s) -
Horowitz John
Publication year - 1994
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1243652
Subject(s) - preference , environmental regulation , telephone survey , pesticide , consumer safety , revealed preference , business , public economics , economics , marketing , risk analysis (engineering) , microeconomics , biology , ecology
Abstract I look at consumer preferences for pesticide regulation. The analysis is based on a random telephone survey of households. There is a distinct preference for pesticide regulation over an alternative risk reduction proposal (auto exhaust regulation) when both regulations are hypothesized to cost the same and save the same number of lives. Such preference has a surprisingly broad demographic base. However, when the potential numbers of lives saved are different under the two programs, almost 71% of the subjects preferred the regulation that saved the most lives regardless of the risk source.