Open AccessCase study of Agroindustrias La Granja
Author(s) -
Patricio San Andrés,
Marcos Vega Solano
Publication year - 2019
Publication title -
the international food and agribusiness management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.474
H-Index - 35
eISSN - 1559-2448
pISSN - 1096-7508
DOI - 10.22434/ifamr2018.0012
Subject(s) - swot analysis , order (exchange) , marketing , production (economics) , action plan , productivity , business , business plan , cash flow , action (physics) , agribusiness , agriculture , economics , management , finance , economic growth , geography , archaeology , physics , quantum mechanics , macroeconomics
The following document is a case study of the company Agroindustrias La Granja, located in Honduras, Central America, dedicated to the production and sales of the non-traditional agriculture crop, mushroom of Paris. All its production is demanded by Tegucigalpa city. The case was developed with the objective that undergraduate and graduate students can find the problems and situations that a small and medium family firms could face. The student will be able to use several recommended analysis tools, such as SWOT analysis, analysis of optimal marketing mix (Kotler 5 P´s), cash flow, analysis of financial indicators and cost effectiveness indicators. The results are in the Teaching Note, which will be the teacher´s guide for the resolution of the case. Then, there will be a discussion of the case where the students will participate in order to find results and looking for the better solution of the case. In order to realize the case analysis, the students should follow the ‘Harvard Business School’ model. Finally, a framework will be handed to the students for the recognition of the data pursuing to get an action plan linked to a competitiveness strategy for the studied company.