Open AccessAnalysis of Opportunities & Challenges for Growth of E-commerce in India
Author(s) -
M. Senthil kumar
Publication year - 2021
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2021.34853
Subject(s) - the internet , globalization , business , symbol (formal) , digital economy , commerce , e commerce , new economy , core (optical fiber) , market economy , economy , economics , telecommunications , engineering , computer science , world wide web , keynesian economics , programming language
E-commerce is a trading or facilitation of trading in products or services using computer networks, such as Internet. E-Commerce is one of the biggest forms of doing E-business, that has happened to the Indian cashless economy in recent years. This has created a new flavor of doing business, which has a huge potential and is fundamentally changing the way businesses are done. This provides advantage for both buyers as well as sellers at the core of its phenomenal rise. The economic reforms of India that were amended in 1991, has resulted in opening of the economy with a view to integrate itself with the worldwide economy. As a result, in last few years we have witnessed a technological revolution accompanied by the widespread use of the Internet, web technologies and their applications. As a symbol of globalization, E-commerce represents the cutting edge of success in this digital age and it has changed and is still changing the way business is conducted around the world