Open AccessSTORE ATMOSPHERE DALAM MENCIPTAKAN EMOSI dan PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN (Survey pada Pengunjung Alfamart, Jalan Soekarno Hatta, Ruko Center Point, Kota Malang)
Author(s) -
Mochammad Lukman Zaini Kurniawan,
Achmad Fauzi Dh,
Srikandi Kumadji
Publication year - 2015
Publication title -
profit
Language(s) - English
Resource type - Journals
eISSN - 2338-4654
pISSN - 1978-743X
DOI - 10.21776/ub.profit.2015.009.01.4
Subject(s) - pleasure , dominance (genetics) , advertising , purchasing , psychology , purchasing decision , social psychology , business , marketing , chemistry , biochemistry , neuroscience , gene