Open AccessRelationships Between User Knowledge Sharing in Virtual Community with Community Loyalty and Satisfaction
Author(s) -
Jiemei Zhang,
Yuejie Ma,
Bei Lyu
Publication year - 2021
Publication title -
psychology research and behavior management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.704
H-Index - 30
ISSN - 1179-1578
DOI - 10.2147/prbm.s331132
Subject(s) - virtual community , knowledge sharing , loyalty , knowledge management , reciprocity (cultural anthropology) , social connectedness , social capital , online community , reputation , social exchange theory , computer science , business , world wide web , the internet , marketing , psychology , sociology , social psychology , social science
Ubiquitous social media usage makes virtual communities important platforms for people to exchange knowledge and information. The long-term sustainable operation of the virtual community depends on the scale and activity of users in the virtual community. However, in existing virtual communities, the number of easily lost users far exceeds the number of loyal users with the high frequency of knowledge sharing, thus there is a community management need to improve the frequency of knowledge sharing and user loyalty.