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Donation behavior plays a crucial role in promoting the development of social and public welfare undertakings. Previous studies have partially explored the influencing factors of donation behavior, but effective methods for boosting individuals' donation behavior remain unclear. Based on the resource dependence theory, our present study further explored the promoting effect of self-affirmation on the relationship among cost, self-control, and individuals' donation behavior, and provided empirical basis for boosting individuals' donation behavior.

Influence of Cost and Self-Control on Individual Donation Behavior: The Promoting Effect of Self-Affirmation