Open AccessHow Chinese Web Users Value Their Personal Information: An Empirical Study on WeChat Users
Author(s) -
Tang Yao-jia,
Luna Wang
Publication year - 2021
Publication title -
psychology research and behavior management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.704
H-Index - 30
ISSN - 1179-1578
DOI - 10.2147/prbm.s318139
Subject(s) - business , china , valuation (finance) , willingness to accept , personally identifiable information , value (mathematics) , endowment effect , empirical research , internet privacy , willingness to pay , economics , microeconomics , finance , law , political science , computer science , philosophy , epistemology , machine learning
The purpose of the study is to investigate Chinese web users' monetary valuation of their personal information (PI) and its psychological driving factors, and thereby promote the establishment of the PI market in China.