Open AccessUnderstanding the Relationship Between Tourists’ Consumption Behavior and Their Consumption Substitution Willingness Under Unusual Environment
Author(s) -
Keheng Xiang,
Chonghuan Xu,
Jie Wang
Publication year - 2021
Publication title -
psychology research and behavior management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.704
H-Index - 30
ISSN - 1179-1578
DOI - 10.2147/prbm.s303239
Subject(s) - tourism , consumption (sociology) , structural equation modeling , sustainable consumption , sustainable tourism , willingness to pay , marketing , business , social psychology , psychology , economics , microeconomics , geography , sociology , computer science , social science , archaeology , machine learning , production (economics)
Understanding the relationship between tourists' consumption behavior and their willingness to substitute consumption in unusual environments can promote tourists' sustainable consumption behavior. This study explores the internal relationship between tourists' willingness to engage in sustainable consumption behavior and the substitution of tourism consumption willingness in an unusual environment and the related factors.