Open Access<p>Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials</p>
Author(s) -
Qian Shang,
Jia Jin,
Guanxiong Pei,
Cuicui Wang,
Xiaoyi Wang,
Junping Qiu
Publication year - 2020
Publication title -
psychology research and behavior management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.704
H-Index - 30
ISSN - 1179-1578
DOI - 10.2147/prbm.s238581
Subject(s) - order (exchange) , event (particle physics) , web page , business , computer science , advertising , psychology , world wide web , finance , physics , quantum mechanics
In online shopping, the webpage layout plays an important part in the consumer's experience. The present study aims to investigate whether the webpage order and which order level (high order vs low order) facilitate consumers' instant purchase decisions for products.