Open Access<p>The Joint Influence of Online Rating and Product Price on Purchase Decision: An EEG Study</p>
Author(s) -
Lijun Sun,
Ying Zhao,
Bin Ling
Publication year - 2020
Publication title -
psychology research and behavior management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.704
H-Index - 30
ISSN - 1179-1578
DOI - 10.2147/prbm.s238063
Subject(s) - purchasing , product (mathematics) , psychology , electroencephalography , neural correlates of consciousness , arousal , audiology , applied psychology , cognition , marketing , business , social psychology , medicine , mathematics , psychiatry , geometry