Open AccessEnd-Users Satisfaction with Positive Deviance Approach as an Intervention to Promote Exclusive Breastfeeding in Jimma, Ethiopia: A Multi-Level Analysis
Author(s) -
Yibeltal Siraneh,
Mirkuzie Woldie,
Zewdie Birhanu
Publication year - 2022
Publication title -
international journal of women's health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.136
H-Index - 45
ISSN - 1179-1411
DOI - 10.2147/ijwh.s349053
Subject(s) - positive deviance , empowerment , scale (ratio) , medicine , psychology , clinical psychology , social psychology , geography , cartography , political science , law
Positive deviance approach (PDA) was implemented as an intervention strategy to address the poor practice of exclusive breastfeeding (EBF) in Jimma town, Ethiopia. Understanding the end-users satisfaction and its drivers is essential to determine whether this approach will be viable in the long run. Therefore, we determined the level of users' satisfaction with the intervention and identified multi-level predictors to explain variability.