Open AccessA Study on Advertising Creativity and Advertising Narrative - Focused on TV Commercial Narrative -
Author(s) -
번강강,
Eunju Kim,
SungWhan Chung
Publication year - 2012
Publication title -
journal of digital interaction design
Language(s) - English
Resource type - Journals
ISSN - 1598-4605
DOI - 10.21195/jidr.2012.11.1.009
Subject(s) - narrative , advertising , creativity , psychology , business , art , social psychology , literature