Open AccessPeran Sikap sebagai Pemediasi terhadap Pengaruh Persepsi Harga dan Persepsi Kualitas pada Niat Beli (Survei Niat Beli Konsumen pada Kerajinan Kulit di Kabupaten Magetan)
Author(s) -
Dian Citaningtyas Ari Kadi
Publication year - 2016
Publication title -
al tijarah
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2528-2948
pISSN - 2460-4089
DOI - 10.21111/tijarah.v2i2.743
Subject(s) - respondent , purchasing , psychology , advertising , likert scale , perception , quality (philosophy) , perceived quality , marketing , business , political science , epistemology , developmental psychology , law , philosophy , neuroscience
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