Open AccessPeran Sikap sebagai Pemediasi terhadap Pengaruh Persepsi Harga dan Persepsi Kualitas pada Niat Beli (Survei Niat Beli Konsumen pada Kerajinan Kulit di Kabupaten Magetan)
Author(s) -
Dian Citaningtyas Ari Kadi
Publication year - 2016
Publication title -
al tijarah
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2528-2948
pISSN - 2460-4089
DOI - 10.21111/tijarah.v2i2.743
Subject(s) - purchasing , respondent , psychology , advertising , likert scale , perception , quality (philosophy) , data collection , marketing , social psychology , business , mathematics , political science , statistics , developmental psychology , philosophy , epistemology , neuroscience , law