Open AccessPerceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users
Author(s) -
Sri Rahmi,
Gunawan Bata Ilyas,
Hasmin Tamsah,
Abdul Munir
Publication year - 2022
Publication title -
jurnal siasat bisnis/jurnal siasat bisnis
Language(s) - English
Resource type - Journals
eISSN - 2528-7001
pISSN - 0853-7666
DOI - 10.20885/jsb.vol26.iss1.art7
Subject(s) - risk perception , purchasing , originality , structural equation modeling , brand awareness , perception , marketing , business , psychology , test (biology) , advertising , social psychology , computer science , paleontology , neuroscience , machine learning , creativity , biology