Open AccessPerceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users
Author(s) -
Sri Rahmi,
Gunawan Bata Ilyas,
Hasmin Tamsah,
Abdul Munir
Publication year - 2022
Publication title -
jurnal siasat bisnis
Language(s) - English
Resource type - Journals
eISSN - 2528-7001
pISSN - 0853-7666
DOI - 10.20885/jsb.vol26.iss1.art7
Subject(s) - risk perception , purchasing , originality , structural equation modeling , brand awareness , perception , marketing , business , advertising , test (biology) , psychology , social psychology , computer science , neuroscience , paleontology , machine learning , creativity , biology
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