Open AccessSosyal Medya Pazarlamasının Marka Değeri, Marka Güveni ve Marka Bağlılığı Üzerindeki Etkisinin Belirlenmesi: Bir Araştırma (Determination of the Effect of Social Media Marketing on Brand Value, Brand Trust and Brand Loyalty: An Investigation)
Author(s) -
Ahmet Buğra HAMŞIOĞLU,
M. Murat Nalcı
Publication year - 2021
Publication title -
journal of business research - turk
Language(s) - English
Resource type - Journals
ISSN - 1309-0712
DOI - 10.20491/isarder.2021.1309
Subject(s) - social media , business administration , business , computer science , world wide web
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