Open AccessThe Actions of e-Branding and Content Marketing to Improve Consumer Relationships
Author(s) -
Giuseppe Granata,
Giancarlo Scozzese
Publication year - 2019
Publication title -
european scientific journal
Language(s) - English
Resource type - Journals
eISSN - 1857-7881
pISSN - 1857-7431
DOI - 10.19044/esj.2019.v15n1p58
Subject(s) - business , marketing , content (measure theory) , advertising , mathematics , mathematical analysis