Open AccessCompetitive Intelligence Systems in Practice: Investigating Main Issues and Challenges Regarding Acceptance and Usage Behavior
Author(s) -
Manelle Guechtouli
Publication year - 2018
Publication title -
european scientific journal
Language(s) - English
Resource type - Journals
eISSN - 1857-7881
pISSN - 1857-7431
DOI - 10.19044/esj.2018.v14n31p15
Subject(s) - competitor analysis , knowledge management , legitimacy , key (lock) , visibility , exploratory research , face (sociological concept) , computer science , process management , management science , business , marketing , sociology , engineering , social science , physics , computer security , optics , politics , political science , anthropology , law
Gathering information about competitors and understanding their position is a key issue for any organization. The objective of this paper is to identify the main internal issues when it comes to dealing with Competitive Intelligence Systems (CIS) acceptance and usage behavior. We apply the exploratory research method of grounded theory to analyze a CI System of a large industrial company. At a practical level, our study aims at helping managers understanding the important features related to CIS in the postimplementation stage. At a theoretical level, the aim is to address a gap by explain the several relationships between the different categories of contributing actors and identifying the major problems they face after implementing a CIS. Our study identifies 3 main emergent issues in terms of:1. Internal visibility of the system, 2. Legitimacy and recognition by the management 3. System’s technology adoption and use. Results are discussed and managerial implications are addressed.