Open AccessConsumer attitudes and preferences about the pork meat in Hungary (based on cluster analysis)
Author(s) -
Viktória Vida
Publication year - 2013
Publication title -
apstract, applied studies in agribusiness and commerce/apstract
Language(s) - English
Resource type - Journals
eISSN - 1789-7874
pISSN - 1789-221X
DOI - 10.19041/apstract/2013/4-5/21
Subject(s) - cluster (spacecraft) , advertising , consumption (sociology) , business , quality (philosophy) , strengths and weaknesses , red meat , food science , psychology , computer science , chemistry , sociology , social science , social psychology , philosophy , epistemology , programming language
In my study I wish to investigate the fact that how the pork consumption of Hungary changed during the last years. This study focuses on consumer’s attitudes about (pork) meat, what do they think about the healthness of the different meat type, what are the strengths and weaknesses of pork meat, what are the main features of good quality pork meat, what are the major pork purchase influencing factors and what are the favourite food of the respondents from pork meat etc. Then I analyze the tendency of these values (cross tabs, bar/pie charts, means, Chi-square), where can be found significant differences, and make a cluster analysis to identify the pork consumers in Hungary.