Open AccessGlobalisation of commercial theme parks case: The walt disney company
Author(s) -
Patrick De Groote
Publication year - 2010
Publication title -
apstract, applied studies in agribusiness and commerce/apstract
Language(s) - English
Resource type - Journals
eISSN - 1789-7874
pISSN - 1789-221X
DOI - 10.19041/apstract/2010/5-6/2
Subject(s) - theme (computing) , theme park , globalization , focus (optics) , swot analysis , history , sociology , media studies , political science , advertising , marketing , business , tourism , law , archaeology , computer science , physics , optics , operating system
In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study.After definitions and historical background of theme parks, we analyse the visitors key factors. For theWalt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.