Open AccessBRAND IMPACT ON THE USE OF MOBILE APPLICATIONS
Author(s) -
Abdullah Orman,
Özel Sebetçi
Publication year - 2021
Publication title -
international rewiev of economics and management
Language(s) - English
Resource type - Journals
ISSN - 2148-3493
DOI - 10.18825/iremjournal.1011588
Subject(s) - cronbach's alpha , reliability (semiconductor) , brand loyalty , psychology , variance (accounting) , internal consistency , brand awareness , loyalty , marketing , advertising , business , power (physics) , physics , accounting , quantum mechanics , patient satisfaction , service (business)