
THE INFLUENCE OF FEAR APPEALS ON CUSTOMER'S MOTIVATION TO BUY CIGARETTES: SURVEY CONDUCTED TO JUVENILES AGED 13-19 YEARS OLD IN MALANG CITY
Author(s) -
Andrew Irawan,
Adil Firdias,
M. Kholid Mawardi
Publication year - 2018
Publication title -
russian journal of agricultural and socio-economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2226-1184
DOI - 10.18551/rjoas.2018-06.18
Subject(s) - psychology , advertising , fear appeal , business , marketing , social psychology