Open AccessDeterminants of Purchasing Halal Food for Housewives
Author(s) -
Dian Kristina,
Arna Asna Annisa,
Awangku Muhamad Zul Iskandar Bin Pengira
Publication year - 2021
Publication title -
annual international conference on islamic economics and business
Language(s) - English
Resource type - Journals
ISSN - 2809-3445
DOI - 10.18326/aicieb.v1i0.7
Subject(s) - purchasing , test (biology) , product (mathematics) , path analysis (statistics) , religiosity , quality (philosophy) , data collection , marketing , business , advertising , statistical analysis , psychology , mathematics , statistics , social psychology , paleontology , philosophy , geometry , epistemology , biology
This study aims to determine how the influence of Lifestyle, Religiosity, Product Quality on Purchase Decisions in the Tokopedia application through buying interest as an intervening variable. In this study, data collection was carried out through the provision of questionnaires distributed and filled out by housewives who had used and made buying and selling transactions at Tokopedia in Semarang Regency. This type of research uses quantitative research. Data analysis in this study consisted of classical assumption test, instrument test, statistical test, path analysis test which was processed through the SPSS application. With the results of the test of all variables, it can be shown that the easier technology is to influence the purchasing decisions of housewives in meeting family needs, especially in fulfilling halal food.