Open AccessFormation of the product portfolio on the example of the trademark "Kores"
Author(s) -
Y. S. Doroshkevich,
I. M. Vinogradova
Publication year - 2015
Publication title -
izvestiâ mgtu "mami"
Language(s) - English
Resource type - Journals
eISSN - 2949-1428
pISSN - 2074-0530
DOI - 10.17816/2074-0530-66990
Subject(s) - trademark , portfolio , business , product (mathematics) , computer science , mathematics , finance , geometry , operating system
The article describes main indicators that characterize the range of office supplies. The algorithm of formation of the product portfolio using ABC - analysis is constructed.