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The article presents the semantic and pragmatic analysis of ethno-cultural parallels related to conceptosphere WEDDING and MARRIAGE on the base of searching cross-language equivalents and analogues to transmit a specific ethno-cultural content, ways of transformations and related value concepts’ translation, sequential structural-semantic modeling through the lens of a joint or an inner form; synonymous variants of paroemias are being determined in a comparative perspective.The material for the analysis was the dictionaries of proverbs, dictionaries of dialects, bilingual phraseological dictionaries of the analyzed languages, and ethnographic descriptions of the marriage ceremony, dictionaries of beliefs and symbols.Common evaluative component of reality conceptualization studied in the context of paroemia and image categorization, demonstrates different gender and socio-cultural markedness in the sustainable expressions, proverbs and sayings, in Polish, Ukrainian, Slovak, French and English languages.Special attention is given to the mental-semiotic correlates of key ritual terms and related symbols and concepts, phraseological relations, sustainable comparisons that are presented in the magic marriage and beliefs.The household contexts and stereotypes, norms of behavior associated with the relationship between man and woman before and after marriage, mentioned in the universal categories of good and evil, happiness and misery, successes, failures, old-young and other nominatively characterized principles of imaginative and accolade nomination are also being analysed.In some cases, the processes of semantic dynamics and transformation of marriage and ritual realities and symbols in paroemina contexts are studied, alongside with the specifics of the emergence of nomens with secondary evaluative function.The latter reflects different facts, a kind of reality of a particular culture (material or spiritual), known as nonequivalent vocabulary and phraseology with the national-cultural component of the semantics.

THE RITUAL TERMINOLOGY OF MARRIAGE: TRANSLATION EQUIVALENTS, SEMANTIC DYNAMICS AND VALUE CONCEPTS