TНE TYPOLOGY OF TНE RELATIONSНIP BETWEEN TНE SOCIAL PERFORMANCE AND TНE FINANCIAL PERFORMANCE OF AN ORGANIZATION

The development of each organization is an objective based on three basic pillars: economic development, social development and environmental protection. This macroeconomic objective can be joined by various microeconomic objectives, including the global performance made out of the organization's financial performance and social performance, its sustainability and social responsibility. The article aims to find answers to the following questions: Is there a relationship between the financial performanceand the social performance of an organization? And if there is this relationship between the financial performance and the social performance of the organization, how is it, positive or negative? Understanding the social impact on both the financial performanceand the sustainability of the organization has been the subject of numerous studies focusing on the nature of the interaction between organizations' ability to achieve a high level of corporate social responsibility on the one hand and the financialperformance on the other.