Open AccessDIGITAL NATIVES AS A NEW CONSUMERS: THE EFFECT OF ROLE MODEL ON BEHAVIROURAL INTENTION IN GENERATION Z
Author(s) -
Yesevi Alperen YASA,
Ahmet Salim KUŞ,
Nilay SAYAN
Publication year - 2022
Publication title -
international journal of management economics and business
Language(s) - English
Resource type - Journals
eISSN - 2147-9208
pISSN - 2147-9194
DOI - 10.17130/ijmeb.1011812
Subject(s) - loyalty , complaint , generation y , context (archaeology) , digital native , product (mathematics) , psychology , macro , structural equation modeling , advertising , marketing , social psychology , computer science , business , political science , mathematics , geography , world wide web , archaeology , machine learning , law , geometry , programming language
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