Open AccessA Study of Service Quality and Identity on Professional Sports for Promoting Licensing Product Intentions
Author(s) -
bae-jin park,
Sun Young Park
Publication year - 2016
Publication title -
bencheo chang'eob yeon'gu/bencheo changeop yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-9509
pISSN - 1975-7557
DOI - 10.16972/apjbve.11.3.201606.189
Subject(s) - product (mathematics) , identity (music) , quality (philosophy) , business , service (business) , advertising , service quality , marketing , psychology , public relations , political science , art , aesthetics , mathematics , philosophy , geometry , epistemology