Open AccessAn Exploratory Case Study on Consumer-Goods SMEs' Overseas Expansion of Their Own Brands
Author(s) -
원종현,
Jae Eun Chung,
Heesoon Yang
Publication year - 2015
Publication title -
bencheo chang'eob yeon'gu/bencheo changeop yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-9509
pISSN - 1975-7557
DOI - 10.16972/apjbve.10.1.201502.199
Subject(s) - business , marketing , exploratory research , commerce , advertising , industrial organization , anthropology , sociology