Open AccessCustomer Anger Process by Brand Failure and Moderating Effect of Brand Reputation
Author(s) -
Soonhwa Choi,
Choi Sook Hee
Publication year - 2013
Publication title -
sahoe gwahag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-7546
DOI - 10.15820/khjss.2013.39.2.007
Subject(s) - anger , business , reputation , advertising , brand management , process (computing) , psychology , marketing , social psychology , computer science , political science , operating system , law