Open AccessEffects of Visible and Invisible Factors and Buying Impulse Intention upon Store Loyalty: Focused on Physical Evidence and Word-of-Mouth of Discount Store
Author(s) -
양회창,
Young-Chul Lee,
안호근
Publication year - 2013
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.11.11.201311.57
Subject(s) - word of mouth , advertising , loyalty , impulse (physics) , business , psychology , marketing , physics , quantum mechanics