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During the last years, the rejection of Israel has become an identity-forming factor in left-winged movements: Anti-fascist, queer and climate-protection groups perceive activism against Israel as an element of connection. Anti-Israel and antisemitic messages spread via social media at high speed and find new followers especially in the Generation Z. The authors of this content are using recurring visual-rhethoric techniques which will be analysed in the present text. The visual strategies are divided in three categories: First the ones that emphasize diversity, inclusion and human rights which makes them connectable to a young, unradicalised audience. Second, strategies that advertise with left-winged revolutionary romanticism and use freedom fighter aesthetics of militant movements. Third, content that appeals to an arabic-muslim collective identity and uses folkish and religious symbols. In addition, the text shows how propaganda motifs of the Hamas are used and differently interpreted by different groups. Finally, the question is raised to what extent the anti-Israel-activism actually tries to help the people in the Palestinian territories and wether the authoritarian longing for a group identity plays a role for many activists.

Linker Antisemitismus: Es geht um den Vibe – Ästhetik und Rhetorik des israelfeindlichen Online-Aktivismus