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The development of contemporary Semarang batik as an expression of personal expression free from the boundaries of traditional rules is feared to threaten the existence of traditional batik. For this reason, we studied aesthetic hybridization as an approach to creating contemporary batik designs in Semarang. The research uses a qualitative approach with case study methods through observation techniques, interviews, and document studies to explore contemporary batik motifs by batik artisans in Semarang. The validity of the data was determined by triangulation of data sources and focus group discussions, which were analyzed in a descriptive-multidisciplinary manner with theories of culture, art, and creativity. The results of the study are as follows: (1) the creative exploration process of batik artisans in Semarang is carried out through the application of the concept of aesthetic hybridization that combines coastal and inland styles that produce the design of contemporary Semarang batik motifs; (2) the embodiment of Semarang batik works combines elements of traditional art identity and creative innovation based on personal expression that combines exclusive and egalitarian characteristics through aesthetic hybridization to form a new identity. This research contributes to artisans and entrepreneurs developing contemporary batik based on traditional batik aesthetic hybridization to form a new identity.

Aesthetic Hybridization in the Creation of Contemporary Batik Motif Design