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This study explores the semiotic potential of metaphors grounded in “invitational rhetoric” within  China Women’s News.  At its core, “invitational rhetoric” seeks to unmute female vocality through three key leitmotifs – equality, immanent value, and self-determination – nurturing an amiable dialogue of female empowerment diverging from masculine rhetorical conquests. Female semiosis has been metaphorically contoured as cultural concept ( family,   flower , and  role ), conflict sign ( war, power , and  architecture ), and spatial factor ( area, distance , and  movement ). These female metaphors are then re-shuffled and distilled as “invitational” metaphors. Emerging at the intersection of rhetoric, feminist discourse, and semiotics, invitational metaphors (1) perform as a vector for re-characterizing entrenched metaphors, inviting alternative interpretations that disrupt existing power structures and promote new feminist epistemologies, and (2) confront rigid gender binaries by fostering inclusive, dialogic realms that allow the re-affirmation of gender-specific symbols and narratives, ultimately bolstering gender egalitarianism, feminist axiology, and female autonomy, together with other sociocultural implications within China.

“Invitational” metaphors in China Women’s News : gender egalitarianism, feminist axiology, and female autonomy