Open AccessThe role of social commerce in online purchase intention: mediating role of social interactions, trust, and electronic word of mouth
Author(s) -
Amir Reza Konjkav Monfared,
Mohammad Ghaffari,
Mohammadreza Barootkoob,
Milad Mohebali Malmiri
Publication year - 2021
Publication title -
journal of international business and entrepreneurship development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.167
H-Index - 4
eISSN - 1747-6763
pISSN - 1549-9324
DOI - 10.1504/jibed.2021.10034431
Subject(s) - word of mouth , business , social commerce , psychology , advertising , social media , social psychology , internet privacy , computer science , world wide web