Open AccessAnalisis Pengaruh Brand Experience Terhadap Brand Loyalty Dengan Brand Resonance dan Brand Reputation Sebagai Variabel Intervening
Author(s) -
Handoko Dwi Wibisono,
Imroatul Khasanah
Publication year - 2022
Publication title -
jurnal studi manajemen and organisasi
Language(s) - English
Resource type - Journals
ISSN - 1693-8283
DOI - 10.14710/jsmo.v17i2.39177
Subject(s) - brand loyalty , nonprobability sampling , reputation , advertising , brand awareness , likert scale , population , brand management , brand experience , psychology , business , variables , marketing , mathematics , statistics , medicine , sociology , product management , new product development , social science , developmental psychology , environmental health