Open AccessMediating Role of Fashion Consciousness on Cosmopolitanism and Status Consumption of Young Fashion Consumers in Sri Lanka
Author(s) -
. Jayarathne
Publication year - 2018
Publication title -
international journal of engineering and technology
Language(s) - English
Resource type - Journals
ISSN - 2227-524X
DOI - 10.14419/ijet.v7i3.30.18209
Subject(s) - cosmopolitanism , sri lanka , consciousness , consumption (sociology) , sociology , advertising , psychology , business , political science , social science , politics , south asia , anthropology , law , neuroscience
The aim of this paper is to examine the mediating role of fashion consciousness on cosmopolitanism and status consumption of young fashion consumers in Sri Lanka. A survey method is used. The result uncovers that the fashion consciousness fully mediates the relationship between cosmopolitanism and status consumption of young fashion consumers in Sri Lanka. Finally, the paper provides important implications and suggestions for practitioners as well as for academics in the field of consumer behavior.